Content consumption
WRITTEN BY IRENE
In this day and age, there are numerous powerful opportunities and tactics available to the B2B dealer to deliver marketing content, the question remains, what to deliver? What content will set your business apart? Normally, content about information that discerns an optimal way through a complex puzzle and delivers a solution to the buyer’s problem would do, however, the market for premium content is strong and continuing. Wouldn’t it be great to get ahead in the game?
Well-researched content will give a significant edge to a business’s advertising platform. It presents the brand with a robust credibility boost—and would be the determinant that seals your next deal. We share how to build well-researched content and how to make the most of it. Initially, we would recommend in-house research and publishing the findings.
Impact of in-depth research
WRITTEN BY IRENE
Well-researched content will give a significant edge to a business’s advertising platform. It presents the brand with a robust credibility boost—and would be the determinant that seals your next deal. We share how to build well-researched content and how to make the most of it. Initially, we would recommend in-house research and publishing the findings. There are other options if it is challenging to conduct inhouse research, such as authorising third-party research with external distribution rights, collaborating with another business or sponsoring a third party’s study.
Even though large firms have a clear advantage in producing well-researched enhanced content, there is no surety that they publish it as the results may not be favourable in their court. Hence, small and medium-sized firms must engage in research that produces valuable content.
Well-designed and focused primary research will give a clear understanding of your target customers and their priorities, which can help you make more effective decisions. Moreover, it provides a new perspective on what you need to develop as content that interests your audience. When your content is based on reliable data, it is much easier to build trust with your audience. You can simply update most of the content with new data regularly, which is much more efficient than creating new content from scratch.
“Publishing researchas content is an
excellent tool for long term brand building.”
Our guide on the research process
WRITTEN BY IRENE
Research plan
Your research should be consistent with your company’s brand and marketing strategy. To ascertain the topic to research, first examine what is essential to your clients. Investigate the factors that hinder your client’s productivity or ability to grow. And then match these shortcomings with your company’s solutions or services. That is the initial stage for your research.
Method of Data Collection
Each data collection method has its advantages and disadvantages. Online surveys can be collected quickly and completed with little or no cost. Direct in-depth interviews and focus groups can provide valuable insights, except they require time, money and work experience. It is also possible to use two forms of data collection simultaneously to achieve your goals, and it is usually advisable.
Analysis
Depending on the complexity of your problem, a well-trained research analyst may be required to explain the data collected. You can discuss with experts inside and outside the company to get the most helpful information from your results. You can also look for other available research data and see to what extent it supports or challenges your research.
Content Development
For marketing content, conclusions are just outcomes until there is a setting that tells a story. Before developing a narrative, you need to understand the position of your brand in the market entirely. Published research can have a long shelf life, making it an excellent tool for long-term brand building. However, your understanding may provide a different outlook. In this case, you need to determine whether such an opinion aligns with your brand.
Design and Theme
Data is just a number for most viewers until it becomes charts and graphs representing the story more straightforwardly. The best way to present your data is by first determining a theme. For example, if the research shows a caveat, you should use warm colours like orange, yellow or red. Similarly, for research predicting favourable predictions, one can use cool colours like green, blue or purple.
Publishing
Now that you have produced an exciting and informative report, it’s time to discuss how and where to publish it:
- It should be easy to find on your website so that interested people can view it.
- The contact form should ask for limited personal information because usually, the more personal information you ask, the fewer people will fill out the contact form.
- The report should be placed on the resources or insights section of your website.
Promotion
Once the research article is published, you need to promote it in various industry and national publications. But its parts are equally valuable. You can extract custom insights to develop other marketing content, such as blog posts, infographics, and socialmedia. Perhaps the most exciting thing is that your report can be used as a platform for interactive activities: live presentations and webinars, where your experts can interact more directly with the target audience.
How DotUP Research can assist
WRITTEN BY IRENE
DotUP Research has a comprehensive research framework specialized for startups. Our research methodology includes collecting, measuring, and analyzing various business trends relevant to the venture or project. Our business research team is equipped with cutting-edge tools and technologies to gather relevant data, analyze them, and derive actionable information for your business.
We believe in end-to-end delivery in accordance with our clients’ goals. Our complimentary business units enable us to be a one-stop solution to all the challenges that our clients face
We offer:
- Custom research studies, such as
- Environment Analysis
- Economic Research
- Industry Research
- Company Research
- Market Research
- Financial Research
- Research-driven content development
- Research recommendations
- In-house marketing services